Nic Cicucci at Money Marketing reviews the Coredata survey of what British consumers say they are willing to pay for advice, and forms the critical conclusion:
"But what is worrying is that in so many cases advisers somehow have failed to demonstrate any worth in their relationship with clients."
Read the rest too, it's useful if you want to charge any fees in your business (even only as an option, or perhaps for only a narrow range of services).

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