So, some advisers are upset with Sovereign for offering their product through the Warehouse, which the Warehouse is discounting.(refer to this piece by Benn Bathgate, over at Goodreturns).
Sovereign is defending the decision saying simply - anyone can do it, just discount your commission. Which is certainly true.
Also, you know there is simply no comparison between the service that would be received by a client working with a adviser versus The Warehouse. I would remind advisers that life insurance isn't very price sensitive and they should focus on service differentiation if they are feeling competitive pressure.
Our industry is at half it's potential - there is plenty of room for lots more distribution!
Lot's more.
So if you want to run a big advisory business then forget about the Warehouse - give us a call, we'll help you build one.

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