From the opening video, showing Kiwi's joking nervously about their lack of preparation for retirement, through the statistics quoted, we know that Kiwis are aware of their need to save for retirement, but failing to do so:
- 91% Say they know it is their responsibility to save for their retirement
- 72% Say they are planning to achieve at least one financial goal, so they know how.
- 54% Say they think about retirement planning a lot, but...
- only 33% have even worked out how much they need.
So there must be a lot of worried people out there. They know it is their problem, and that planning is necessary, but they aren't looking hard enough at the issue.