In an article titled "co-op cock-up" Alex McDonald, a barrister specialising in intellectual property disputes, examines the use of the term "co-op" by both a service business supporting credit unions and The Co-operative Bank. There are five concluding points useful for anyone contemplating a re-branding or the role of brand names in their business. The first point, to have the courage to stand out from the crowd, is the foundation. Without that you will fail to create something distinctive and interesting, limiting scope for both positive brand value contribution and effective defence of any value created. Read the whole article.
Co-op Bank life insurance has revised life and Trauma rates. Life rates changes vary from nil (at age 35) to increases of up to 7% (older than 35). But they do vary across age, gender, and smoking status, so you need to check the revised premium comparison database version 8.2 or bancassurance premium comparison database version 1.1. Trauma rates (stand alone) have increased by 10% across the board and is included in both the databases above.