Nice to see the trend of financial services commentators talking in a relaxed form is growing. Veteran Financial Services publisher of Tarawera Publishing, the man that really built online financial publishing in New Zealand with www.goodreturns.co.nz its... Philip Macalister. He now has "Phil's Blog".
It's well worth a look. Especially because, you can imagine, that a person like Phil will hear and see so many more things that he could talk about 'informally' than he could actually write about as a journalist, formally.
I'd like to see a few more people in our industry take up blogging. So if anyone is keen, here is a brief guide to how:
1) Look at a few blogs. I think one of the best exponents of the art is David Farrar at www.kiwiblog.co.nz - his is generally social comment, politics, and personal. He gets lots of traffic, and its conversational because he allows comments.
2) Start making comments on posts, and start emailing stuff to current bloggers. That way you can start experimenting with your writing without the commitment to writing a blog every day or week.
3) Pick a subject, and a 'blog' engine. There are lots around. Typepad offers a good one - technical knowledge required is basically zero. If you can use hotmail, you can use a blog engine.