Michele Stanton
NZ Dollar and Interest Rates

Fundraising Site

Financial markets intrigue me. Think about this as a market for philanthropy. A friend sent me an email about a mate of his - but he puts it better: "A friend sent me an e-mail yesterday along the lines of...

Hi, as you might know, I am competing in this years Dunlop Targa Rally……The Dunlop Targa has an official charity - Cure Kids.  Cure Kids is the face of the Child Health Research Foundation and for over 30 years it has dedicated millions of dollars to funding medical research for children with life threatening illnesses……Cure Kids is hoping to raise well over $100,000 from the Dunlop Targa and I have set myself a goal of raising more than $1,000.  This is your chance to make a contribution to this great cause……..I urge you to give generously.  Please click on http://www.fundraiseonline.co.nz/PDQ911/ to go straight to my fund raising page.”

Intrigued, I clicked the link and found what I thought was a fantastic idea, executed perfectly. His donations yesterday totalled some $240 toward his goal of $1000. HOWEVER, today I got an update from him along the lines of:

“Wow! Put Cure Kids, the Dunlop Targa Rally and the internet together and see what's happening.  In LESS THAN 24 HOURS we have smashed my fundraising goal of $1,000 - So I have reset it to $3,000! Thank you very much to those who have already made generous donations but let’s see how far we can take this.  Remember everything you give goes directly to Cure Kids (and is tax deductible too!) Click now on http://www.fundraiseonline.co.nz/PDQ911/ to go straight to my fund raising page, it’s that easy.  I'll keep you posted on progress to goal number 2”

When I sent this to you his total was $2,445. I wonder where else a bloke driving a car would have raised over $2000 in 24 hours for a good cause?"

I can see this site http://www.fundraiseonline.co.nz/default.asp becoming a default portal for fundraising in the same vein as Trade-Me is for garage sales. So maybe this guy has a great address book - and you wouldn't have the same effect but - remember how the net makes things frictionless? You can see how easy it was for people to click, donate, and move on. A big step up on the sausage sizzle.

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