I see many financial companies are now advertising on TradeMe for new recruits. I didn't quite believe it when I was told - had a look, and there you are: everyone from ASB, to Money Managers, Lighthouse, to Mike Pero.

But the online jobs advertising business has exploded in the last five years - and is a market ideally suited to online management. So this is in fact a natural development - and where better to advertise than in the midst of the budding TradeMe entrepreneurs?