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Adviser Numbers

The goodreturns piece about Beaton's new survey is useful - but not because of the categorisation of advisers into A, B, C, and D, nor the split of business, nor even the characteristics of those adviser groups. There is obviously no causal link between being AFA and a top adviser - in time there might be, but right now it's only descriptive.

The best information was the total number of advisers reported, again, not a comlete number, and based on adviser systems data at life companies (advisers who regularly receive mailings from a life company will understand why that implies a level of inaccuracy) but it is nonetheless a useful piece of research which deserves support from the industry.


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