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Survey Answers: Social Network Use by Financial Advisers

Do insurance advisers use social media networks? Yes, they do. In the US this has been adopted faster than it has here, so this survey data is like a look into the near future as more of our advisers follow their clients online.

Which social networks are most useful? LinkedIn appears to be the winner for business-to-business relationships but Facebook leads for developing new clients and enhancing existing client relationships - usually because that is a network which will be shared by family.

More data here: Link.

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