Focus on Cancer Reforms
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Marketing - No Longer Broadcast

Channels have shrunk, tastes are more varied, and while 'broadcast media' still exists as a legacy terminology, it has practically ceased to exist today. If you open your daily newspaper and wonder who they are really talking to, or whether they are focusing on a particular angle which confuses you, the chances are their segment has narrowed to the extent that you are now outside their target group. 

Seth Godin calls it 'the end of everyone' and his brief post on the subject is worth a look - link

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