Magic Johnson Buys $14.5 Billion Life Insurance Company
Jenee Tibshraeny on Commissions Restriction in Australia

Risk Homeostasis Explains Driving Behaviour

It is a surprise and delight when you see a term like 'risk homeostasis' used in an article in a daily newspaper. The concept suggests that we all have a 'level of risk' at which we are comfortable and try to change our behaviour to stay at that point. That means taking actions to reduce risk when we perceive it to have risen. It also means that at times we take actions that increase risk when we feel safer - although increasing risk isn't usually the goal in itself, we perhaps just have more fun and permit that because we perceive risks as lower. 

In this case the action explained is driver behaviour - link


Feed You can follow this conversation by subscribing to the comment feed for this post.


Great term to explain human behaviour - thanks for sharing!

Russell Hutchinson

Thanks Sue!

The comments to this entry are closed.