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Your Users Can Take More Data

Is a chart complicated? Often marketers (usually not skilled in statistics or mathematics) shy away from pushing beyond simple bar charts saying 'people don't like complicated charts'. But with good design people love complicated charts - so long as the data density makes sense.

This post from Lifehacker explains why a data driven Chemical Brothers music video worked - allowing viewers to understand or connect with the music better.

But there are other examples: the charts presented with the average cricket game are far more complicated than the charts typically present by, say, Time Magazine. 


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That's the trick, isn't it - the right balance of data density and clarity.

A skilled data visualisation practitioner designs graphics with the data consumer in mind, allowing them to tell their story and explore.

When they get it right, we get lightbulb moments!

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