As we highlighted in our recent presentation on Slideshare (you can check out that presentation at this link) there are advantages and disadvantages to different channels. Typically with a direct or vertically integrated channel you get a simpler application process and fast fulfillment. In other words, it is convenient. With most insurance sold through financial advisers the process takes more time and is more complex, but the resulting product coverage is greater. The table below summarises the difference (in aggregate, for one scenario).