Sovereign has launched a new loyalty programme, Health by Sovereign, which rewards people who are living a healthy lifestyle. Fitness tracking tools such as Fitbits, and Garmins are being used to track steps and other activities.
"The programme has been designed to motivate and support Kiwis on their health journey and help create a healthier nation as a whole. You don't have to make big changes to start earning Healthy Points. Just make a few healthy choices and watch your points grow. How far you go and how much you earn is up to you," says Sovereign's chief marketing and strategy officer Chris Lamers.
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