What's Best, Now What's Next Best?
Unintentional Non-disclosure In Practice

Why Expert Advice Is In More Demand, Not Less

Regular reader will know that I am a fan of online services, and also a fan of advice. This article explains why consumers need more advice than before, even while their opportunities to 'buy direct' are increasing. 

"In the modern, fast and noisy world, there is no way customers can make the right decisions in all product categories. When buying non-commodity products customers almost always require some sort of expert advice and personalized product recommendations."

 

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