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How sales incentives can distort the advice of insurance companies

LifeDirect uses sloth’s death to remind Kiwis to get insurance

LifeDirect's latest advert shows the death of Simon the sloth in order to raise awareness of the need for life insurance cover. Click here to read more.

It is a little known fact that I was part of the discussions that heralded the arrival of the sloth. Although I claim no particular creative input. I am sorry to see this character go - but... its media, so who knows? Meanwhile, you can check out the death of the sloth video below.



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