LifeDirect's latest advert shows the death of Simon the sloth in order to raise awareness of the need for life insurance cover. Click here to read more.
It is a little known fact that I was part of the discussions that heralded the arrival of the sloth. Although I claim no particular creative input. I am sorry to see this character go - but... its media, so who knows? Meanwhile, you can check out the death of the sloth video below.