EventCover is a new insurance product brought to New Zealand ten months ago and focuses on the events industry. Focusing on an important event for someone, showing the role insurance can play in that, can be a good proof point for insurance as a whole. It wouldn't surprise me if this tempted organisations into more widespread use of insurance. In the UK buying insurance against weather affecting events is quite common - with chains of pubs choosing to insure certain bank (public) holidays, for example. Click here to read more.