Insurance and superannuation roles - salary trends
Australia: an example of good conduct

Senior citizens are designing their own coffins in preparation for their death

Coffin Clubs have become a thing in a number of towns around New Zealand for senior citizens. They use it as a way to make friends all while making their own coffins. Partners Life sponsors this content on Vice, but it is written by staff. It is a good example of the content strategy for online engagement being used by brands that have complex purchase processes - almost the exact opposite of the immediate response approach demanded by many direct-to-consumer brands.  Although the elderly are not the target market for most insurers, it isn't the target market for Vice either - the readership of this kind of article is likely to be diverse. 

Click here to read more.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.