Asteron Life will increase direct communication with policy holders under a new plan to ensure more engagement. See this release:
Onboarding communications will be a two-year programme of regular touchpoints with customers to help keep them engaged and informed about how their life and disability cover can support them.
Our new onboarding communications will be sent via email to new customers who sign up with Asteron Life from 30 July. They will include:
• A welcome email with an overview of their policy and cover.
• Follow-up emails at day 30, month 6, month 10, month 16 and month 22.
• These communications will acknowledge your recommendation, reassure that we will be there at claim time and remind them about the benefits that you recommended.
• Links to tips and blogs on our website about aspects of life and disability insurance which often aren’t well understood.
• Case studies.
Existing customers will also start receiving some of the follow up emails, depending how long they have had their policy for.
Asteron Life aim to ensure that the communications will support the adviser relationship:
"...if customers have questions about their cover or need some guidance, our onboarding communications will direct them straight back to their adviser."