Fake medical studies, conflicts of interest, and rationalisations
Partners Life introduce new software PLUME

Consumer willingness to buy from tech companies

According to the recent World Insurance Report published by CapGemini almost 30% of consumers would consider buying insurance from tech companies such as Google and Amazon. Martin Stewart from Axe Group sees them as well positioned because of: 

  1. Access to deep data and analytics that allow them to understand their customers and meet needs customers didn’t even know they had
  2. Talent, with data scientists, artificial intelligence (AI) and software engineers working, they are equipped with the right skills to disrupt the market
  3. Direct consumer relationships and brand recognition that makes them an attractive alternative for millennial customers
  4. A powerful platform that is able to adapt to change quickly

Read more in this article by Stewart.

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