A great tension affects the world of insurance. The first part of the tension is the recognition that risk is real, and the world is a dangerous place. That was felt immediately after the Canterbury earthquakes and again after Kaikoura. We are reminded of the importance of planning for disasters. Briefly, insurance becomes talked about: over the last few weeks stories about travel insurance were quickly followed by stories about life and health insurers. This is a moment when we can reassure those with cover that this is what we are here for. For those without the message is more complicated and must be nuanced: people need cover, and we are allowed to talk about that idea, but it is vital to get that tone right. Here is a link to my latest piece in Asset magazine, now available online, which covers some of this territory.