The New Zealand Government may be the latest entrant in the trend of holistic health apps which digitise healthcare in the age of Covid-19, Marc Daalder reports here. Although one aspect of the story is yet to be proven - the official COVID-19 contract tracing app does not have holistic health care features.
Should they decide to do so careful consideration of the feature set is critical. This is a difficult game to play, requiring a delicate balance on several dimensions. Motivation can be seen as nagging. Measurement could be seen as prying. Rewards can, from another point of view, be seen as penalties. Insurers at least can point to the freedom they allow clients: pick up the app if you like, if you prefer not, no problem. That's why government should avoid copying Vitality, Fitbit, and Sharecare. They should focus on doing the things that the market is not, such as online delivery of primary care. Digital delivery of some healthcare functions looks like an obvious way to save time, money, and deliver care to more people. It is certain to come. I've have online consultations myself in Northern Ireland for a sore throat. It saved loads of time and reduces exposure of other people to infection. More of this can happen to spread precious public health dollars further.