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Cigna New Zealand CEO Gail Costa recently said that the insurer would be focused on developing its adviser channel. With approximately 30% of business coming in via advisers, Cigna is looking to enhance its network and relationship with advisers. These changes come as a result of Cigna’s acquisition of OnePath and Cigna’s identification of the important role advisers play during this time.

“Cigna New Zealand recently appointed a new general manager of distribution, and CEO Gail Costa says the company’s focus will be on growing its independent adviser channel over the coming months.

Costa says the adviser channel saw significant under-investment from OnePath Life, which Cigna acquired back in January of this year. She says Cigna is now looking to grow its network and relationships with advisers, especially given the increased importance of financial advice to customers hit by the recession.

“Roughly 30% of our business currently comes from independent advisers,” Costa commented.”

Although Cigna is looking to develop all channels, the immediate focus is on the adviser channel as Cigna believes that New Zealanders need independent professional advice.

“We want to grow all our channels, but we see the real opportunity in the adviser channel as it’s the dominant one in the market. We really do believe that people need good, independent advice in terms of insurance - that’s why we’re going to be prioritising that particular arm.” Click here to read more

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