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Fidelity Life appoints new CEO

Fidelity Life has announced the appointment of Melissa Cantell as their new CEO: 

While Melissa doesn’t officially start with us until 25 January 2021 I wanted to let you know a bit about her and her background.

Melissa has strong executive leadership experience running successful commercial operations across a range of industries. She joins us from IAG NZ where she held the role of Chief Operating Officer, and prior to that was the Executive General Manager Transformation.

Melissa has accumulated a broad range of experiences over her career, from mergers and acquisitions strategy and business transformations to senior general management roles with Fonterra and Coca-Cola Amatil. She loves building great customer, adviser and people experiences, especially in times of change, and is passionate about the role insurance plays in the New Zealand community.

We’re making great progress with our customer-focused transformation and remain firmly focused on achieving our 2025 goals and delivering sustainable growth. Melissa will look to build on that momentum, even as we continue to deal with COVID-19 and the economic uncertainty ahead.

The year ahead is really important for you and us: evolving our customer and adviser experiences, helping you transition to the new licensing regime, successfully completing our digital transformation project and moving to brand new offices are just some of the challenges awaiting us in 2021.

Until Melissa joins us, our CFO Simon Pennington and myself will continue as joint acting CEOs.

Thanks for your continued support and I look forward to introducing Melissa to you.


Adrian Riminton
Chief Distribution Officer
Joint acting CEO



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