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Who uses digital advice?

Perhaps you think it’s the young, but the young may not have the confidence to use a robo adviser, while an older person who has some experience may now feel competent enough to talk with the robot. Confidence counts - a caution not to design for the wrong audience. This example offers some insights along those lines - although it is about robo advice for investing, which also has the complicating factor that few young people have sufficient assets to make it work. 

Link: https://www.financial-planning.com/news/who-actually-uses-robo-advisors-new-data-reveals-surprising-answers


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