Partners Life has announced the launch of the second phase of the Get Life Right campaign. The new campaign, titled Unhappily Ever After, is designed to open a dialogue about risk. Actor Dave Fane narrates the messages of financial risk in a nursery rhyme style. The campaign aired on the 29th of November and is expected to be aired on different media channels. It is always a challenge to find a way to tastefully yet assertively remind people that bad things happen and insurance has to be bought before. This approach combines a little seriousness, a little unpleasantness (after all, it's a cautionary tale), and a little humour.
“That’s where ‘Unhappily Ever After’, our second wave of campaign material comes in. We have taken a number of classic nursery rhymes, had them beautifully animated and narrated by NZ Actor Dave Fane (Sione’s Wedding, Eagle vs Shark, Bro’Town, Outrageous Fortune) and turned into irreverent, cheeky tales about why Kiwis should be thinking more regularly about their financial risks. Not only do Nursery rhymes take people back to their childhood, but they often have a dark origin which lends nicely to conveying our message that unexpected things do indeed happen.
The first Unhappily Ever After spot (Humpty Dumpty) launched on TV last night - If you didn’t catch it, you can watch this first video here or by clicking the image above. Make sure you keep your eyes and ears open over the coming months for this campaign, as we will be on TV, Radio, Online Streaming, Spotify, iHeartRadio and Social.”
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