Fidelity Life has announced that it will be conducting customer research on new products and potential service improvements through Qualtrics. The research is intended to understand what is working and what isn’t. Fidelity Life has revealed that new advisers have already been involved in the research. More advisers will be utilised in future research.
“We’ll shortly be kicking off some research with customers about new product ideas and service improvements with the aim of finding out what they like, so we can do more of it, and what they don’t like, so we can make improvements. Don’t worry, we won’t be bombarding them!
As valued distribution partners, we’re keen to involve you along the way. The insights will not only support how we shape our products to better meet the needs of the market but will also provide us with valuable data on their preferences when it comes to customer experience.
From time to time we’ll share a summary of the findings with you, and hope you’ll find them valuable in supporting your interactions with customers and improve their overall experience with Fidelity Life.
We’ve already experimented in engaging a few advisers in this research so we can enhance your experience and improve the way in which we work with you. We intend to do more of this in the future too, more on that to come.
We’re working with a trusted and established partner in this space and using their survey platform – Qualtrics. If you have any questions, please feel free to get in touch”
In other news
From Stuff: Waiting in Pain: People without money and insurance the ones who suffer - a particularly valuable piece updating us on the situation with waiting lists and the process before that, even to get properly diagnosed. A powerful argument for having a plan and having insurance.