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Home ownership rates and the impact on life insurance

Home purchase has been a major driver for bringing new households into comprehensive insurance planning. Fewer, older, homeowners, reduces the numbers in that pathway to cover considerably. Some flow remains, but the people are older, and more likely to have gained some coverage through other pathways. Financial advisers have been more flexible in identifying prospects through other life events such as immigration, starting new employment, and the birth of a child. They have also been more adept at offering insurance to renters. 

Household budgets under pressure from the increased costs of housing have less room for expenditure of all other types. 

Increasing debt levels are usually well correlated with increasing levels of coverage, so this is a broadly positive for insurance, but balanced by the budget issue, which is reducing the share of households with mortgage debt, and increasing the share renting. 

Home ownership rates av in Dec 2020

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