Partners Life has announced that they rebranded to commemorate their 10th anniversary. Naomi Ballantyne has noted that this rebrand represents a key milestone in Partners Life’s journey. Additionally, Naomi has said that the new look celebrates life and challenges New Zealanders to change their minds.
“In 2011, Partners Life opened its doors with a clear vision – to reimagine the way life and health insurance is offered.
Since then we’ve grown from a humble start up to the second largest life and health insurer in New Zealand.
In celebration of our 10th anniversary, we’re unveiling a bold new look! This transformation represents the next chapter in the Partners Life story, in line with our vision to revolutionise the New Zealand insurance industry, ensuring Kiwis get the most out of their life and health insurance.
At the crux of our rebrand is our commitment to responding to the needs of our clients – by being ‘always restless’ in our resolve to ensure Kiwis ‘get life right’, by being a company that never rests on its laurels and by always looking for ways to adapt and improve. This pursuit is visualised through an innovative ‘restless form’ design complimented by a new logo, website and visual identity.
Naomi Ballantyne, CEO of Partners Life commented: “Partners Life has spent the last decade reimagining the customer experience for life and health insurance. Our brand relaunch represents a key milestone in our journey to making sure Kiwis are getting the best cover for their unique needs”.
“We have invested a lot of money over the last ten years in tools and technology, meaning we are now realising the economies of scale, and can really invest in new ways of doing insurance: a vibrant and dynamic brand that celebrates life, and challenges Kiwis to change their minds”.
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