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nib has published the findings of the nib State of the Nation Parenting Survey that they conducted in partnership with One Picture. 1,200 parents from around New Zealand were surveyed. There are three key themes, the links between screen time and mental health, positive shifts from the pandemic, and greater awareness on health needed.

Key points from the survey include:

  • Use of technology and screen time ranked as the top parenting concern again
  • 77% of respondents expressed mental health concerns
  • Screen time, social media and gaming reported as the top three addictive activities
  • 63% of respondents believed their child couldn’t live without their devices
  • Sleep, diet and exercise, and behavioural issues are top three health-related concerns
  • 57% of respondents noted their appreciation for their family’s good health and time spent together increased in the last 12 months
  • Over 50% of respondents said they have had help from family and friends while daycare and school were closed
  • 38% of respondents highlighted that balancing work and parenting was the number one source of household stress
  • Over one in three parents prioritise their child’s health over their own
  • 73% of respondents knew or had a record of all the vaccinations their children had and only 42% said they kept track of their own

Positive shifts from the pandemic

Despite health-related concerns increasing last year, this year’s survey findings highlighted that most Kiwi parents are feeling more optimistic now, with results having largely dropped back to 2019 (pre-pandemic) levels. Sleep, diet and exercise, and behavioural issues were cited as the top three health-related concerns.

For 57% of parents, appreciation for their family’s good health and time spent together increased in the last 12 months. Of those, more than half said both factors were a direct result of the pandemic, demonstrating some positive shifts for Kiwi families. 

While many families struggled without access to daycare centres and schools during changing alert levels, more than half of respondents identified having close family to lean on, with friends (28%) and extended family (24%) also being common sources of support.

Noting the art of balancing work and parenting as the number one source of household stress (cited by 38%), many Kiwi companies can also be commended for contributing towards the almost half of working parents (47%) that experienced an increase in flexible working arrangements in the last 12 months.

nib New Zealand CEO, Rob Hennin said, “While nobody celebrates the disruption and distress caused by the COVID-19 pandemic, it has provided greater opportunity for companies to rethink traditional work practices and explore what work, family and life really looks like to our people.

“One aspect of this has been ensuring parents feel supported in the workplace to put their whānau first. At nib, we encourage flexibility around when and where our people work, so they can make time for key moments like their child’s doctor’s appointment, home-schooling during the pandemic or their afternoon sporting activities. We support this by providing our employees with an annual NZ$1,260 work from home allowance, in recognition of the ongoing costs of remote work as well as free access to online GP consultations in partnership with Tend,” Mr Hennin added.

Greater awareness on health needed

As the topic of health and vaccinations continue to dominate headlines, the survey uncovered it’s an area where parents require more support. Over one in three parents prioritise their child’s health over their own (especially when it came to lower income and single parent households) suggesting that many are faced with making a choice between addressing their own health issues or their child’s.

Around half of respondents knew what health checks their children needed each year, with this dropping to 35% when it came to their own health checks. While 73% knew or had a record of all the vaccinations their children had, only 42% of parents said they kept track of their own.

“With 71% of children having experienced at least one negative mental, physical or behavioural issue in the last six months, we need to ensure Kiwi parents are feeling supported to deal with the health and wellbeing needs of their whānau,” Mr Hennin said.

“We aim to address some of the barriers faced by families when accessing health information through our various initiatives – such as our partnership with Nathan Wallis, providing free resources to help families through life, as well as wellness programmes which deliver plans to help improve health outcomes for our members.”

“We hope these annual insights spark conversations around parenting and health and encourage all generations to be more proactive when looking after their health and wellbeing,” Mr Hennin said.

nib partnered with One Picture to deliver the nib State of the Nation Parenting Survey, which surveyed a representative sample of 1,200 respondents from around the country.

Screenshot 2021-11-24 160540

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