Would a friend be happy to do business with you? Below is a beautiful article describing how you ask a friend if they would like to do business with you. I like the approach - although to be fair I have rarely tried, my business not being retail. https://www.advisorpedia.com/growth/the-surprising-answer-to-do-your-friends-trust-you/ hat tip to Tony Vidler for the article.
mySolutions are set to run full FAP application sessions in the coming months in Auckland, Hamilton, Wellington, and Christchurch. Those living in other cities have the opportunity to attend a session in their city as long as there are a minimum of eight attendees. Those wishing to attend sessions should email their interest to firstname.lastname@example.org
mySolution members: $2,500 per FAP
Non-members: $2,850 per FAP
In other news
Financial Advice: Financial Advice is looking for someone to join as a Business Development Manager
We are running a confidential request for information process. A high volume of referrals for a life and health insurance advice business has emerged: the opportunity exists for a specialist life and health advice business to market to substantial flow of leads arising from KiwiSaver inquiries. Chatswood is running a request for information (RFI) process to assess potential adviser business partners for the opportunity to help these clients. If you would like to know more about the process please contact Melissa Waddel at Melissa.Waddel@Chatswood.co.nz to register your interest and find out more.
An adviser business has put up for sale a lead generation website. A lead generation website is offered for sale as the adviser running the site wishes to focus on their own region, not on serving clients nationally or running a referral business. This is a great opportunity for a national business with the skills to serve the self-employed market. Twenty leads a week are typical from the site. Handover support is offered so you can continue to get the best out of the opportunity. Contact me or my team for further information.
From my latest article on goodreturns: https://www.goodreturns.co.nz/article/976517381/buying-insurance-can-be-a-reassuringly-normal-thing-to-achieve.html
Duncan Grieve writes about the media situation in New Zealand after the incredible news of Stuff being sold for $1 to management. The article is well worth a read. In an economic sense I felt it was awesome advocacy for Schumpeter's creative destruction - a celebration of how new ideas emerge in surprising places, and times. Innovation does occur in large companies, but not usually in very comfortable and monopolistic ones. Disturbance, challenge, and necessity - these drive change. What changes shall we see in the insurance sector as a result of the great shove that 202 has given everything? Well, finally digital moved to the top of the queue for many companies, after languishing for a long time. Product design is definitely under pressure. FSLAA and COFI are going to deliver additional shocks - on top of the economic ones to distribution.
nib have a campaign running at the moment which unlocks many pre-existing conditions covered after three years for applications made using nibAPPLY.
When your clients sign up to Ultimate Health Max or Ultimate Health using nibAPPLY before 30 June 2020, many pre-existing conditions can be covered after three years.
Click here to read more.
A great tension affects the world of insurance. The first part of the tension is the recognition that risk is real, and the world is a dangerous place. That was felt immediately after the Canterbury earthquakes and again after Kaikoura. We are reminded of the importance of planning for disasters. Briefly, insurance becomes talked about: over the last few weeks stories about travel insurance were quickly followed by stories about life and health insurers. This is a moment when we can reassure those with cover that this is what we are here for. For those without the message is more complicated and must be nuanced: people need cover, and we are allowed to talk about that idea, but it is vital to get that tone right. Here is a link to my latest piece in Asset magazine, now available online, which covers some of this territory.
AIA have announced a new campaign running from 5 March - 31 May which will give new clients one month's premium free on qualifying policies. This off is on top of the AIA Vitality Fitbit campaign and Multi-Benefit Discounts already available. Click here for terms and conditions.
Marketing is declarative while sales is interrogative.
That means I have to stand up and say something. There's the courage to do that and the content of what is said.
What we have to say, why it is important - my experience is that the better these things are, the less I have to worry about the courage. In fact, when I find something interesting or exciting enough, I can't keep away from the keyboard, or the whiteboard, and just have to share it in the meeting. The excitement and the energy take care of the whole process.
But then when someone is interested enough to pay attention, the change of gear is needed. I need to be curious about them. Why are they interested? What is the point of connection between what they are trying to achieve and what I am trying to achieve? What would they like to do next? And so on.
Thanks to Fred Dodds for the first line of this piece.