Video Marketing is by far the most effective form of persuasion in the digital world. People are looking for new information and content and watching more of it. They also TRUST a video more. As a form of creating a trusted and likable personal brand it is incredibly useful.
But, for many people, the idea of using video to help promote themselves and their business is intimidating. It’s a limitless area of expertise with an overwhelming amount of advice available – much of it contradictory, and there’s a huge number of suppliers.
Agencies are expensive, whilst young videographers are often ignorant of business and sales requirements – preferring fancy gadgets and cool looks over the business and communication needs of their clients – and they can still cost thousands of dollars. The end product regardless of price, may or may not be fit for purpose.
That’s where the idea of an online course came from. How to help business owners to make their own high quality, authentic videos with compelling stories to help boost awareness and sales.
The course strips away all the competing noise out there from self-proclaimed experts, and simplifies what to do and how to do it. It guides you every step of the way. You don’t need a camera, lights, microphone or editing computer. You can do it all on your iPhone. Everything - Interviews, shooting, and editing – with one tool.
This way you can create content as often as you like, and crucially, your messaging will be spot on, not misinterpreted by a camera crew, an editor and an account manager. Nobody will care about your business as much as you.
The course is made to be fun, simple and empowering - you’ll learn the core principles behind every great story, and how to adapt your own business needs into messages that fit within that story framework. You’ll learn the technical basics for video making in simple language with simple concepts and practical examples. There is no need for complication.
By the end of the online course, you’ll know how to pick your story, distill your messaging, and create a structure for telling it. You’ll learn how to think about your audience and how to keep them interested. You’ll learn how to interview, shoot and edit a compelling video from start to finish including adding music and simple graphics.
The course is in modular form and you can go back and re-watch modules again and again, all from the privacy of your own home or office and in your own time.
The course was made with beginners in mind. But its designed and taught by Real TV – a team of TV documentary makers, with 20 years experience making shows for TVNZ, TV3, BBC, and National Geographic. They also make videos for some of NZ’s largest companies including Mitre10, BNZ, Genesis Energy, Southern Cross Health Society, Mainfreight, Fisher & Paykel etc. So, you are in safe hands.
The course has videos and workbooks and at the end of the course, you’ll have made your first short movie. You’ll schedule for a coach to watch it, give feedback and discuss it with you – the pros and cons and how to continue to improve.
AND, for those who choose the bonus option, we can be on-call advisors as you continue to develop your secret weapon for sales – compelling video content. Storytelling skill is forever evolving, and we can be there with you as your partner helping you along the journey