One of my favourite stories is one financial adviser who, when talking to a couple, points at one of them and says "Bang, You're Dead" and turns to the other and says "Now, how are you going to manage financially?"
What I like most about this is that it gets right to the point, without too much getting lost in the detail. The detail comes after the response to that question.
It reminded me of this piece at Seth Godin's blog, about getting your audience to care enough to go and look up the details themselves. Link.